Resume
Work Experience
Jan 2020 - Aug 2020 | Marketing and Business Analyst | Lucky Orange LLC
- Established KPIs to measure the effectiveness of business decisions.
- Collaborated with development team to establish data hygiene, creating frameworks and recommending systems for managing data.
- Reviewing and reporting trends on company level data like MRR, Churn, LTV, and Conversion Rates.
- Analyzed and visualized trends and opportunities in data to guide marketing strategies.
- Created and maintained centralized dashboards for ad-hoc reporting.
July 2019 - Jan 2020 | Data Specialist | Grapevine Designs
- Define marketing campaign KPIs, prepare monthly KPI and campaign summary reports based on client's business objectives.
- Analyze results, visualize performance, and identify trends that provide actionable insights based on available data.
- Develop, maintain and deliver dashboards for the team and the clients.
- Assist in maintaining data integrity, building, producing and maintaining analytic reports.
Jan 2019 - June 2019 | Email Marketing Specialist | Grapevine Designs
- Support email content creation and optimization, including A/B testing.
- Coordinate email deployment, automation and quality assurance.
- Review reporting and analytics for email channel, and continually optimize channels based on target KPIs.
- Support email communication strategy throughout customer journey to deliver an incredible customer experience.
Oct 2018 - Dec 2018 | Social Media Marketing Intern | SeatGIANT Inc.
- Develop and manage content on Facebook, Instagram and Twitter to increase brand awareness and followers.
- Monitor trends in social media by demonstrating the ability to map a comprehensive social media plan.
May 2017 - July 2017 | Strategy Intern | MMGY Global
- Assisted eCRM team to create content calendar, optimize content, develop emails from concept to deployment and measure email engagement to meet client goals.
- Collaborated with a team of interns from different departments to provide an integrated strategy to East Africa Tourism Platform.
- Utilized research tools such as eMarketer and Forrester Research to analyze tourism statistics of East African countries in order to build target audience.
April 2013 - May 2014 | Research Analyst | iResearch Services, India
- Studied and analyzed the business needs and annual reports of clients.
- Performed in-depth web based and telephonic interviews in multiple geographies.
- Performed market research for various clients and secondary research across different databases (Bloomberg, Insideview, Jigsaw, OneSource, and LinkedIn).
Education
June 2016 - July 2018
The University of Kansas
Lawrence Kansas
M.S. in Digital Content Strategy
Major - Data Analytics & Social Media Marketing and Analytics
August 2009 - May 2011
University of Petroleum & Energy Studies
Dehradun India
MBA in International Business
July 2006 - May 2009
Jain College of Business Administration
Belgaum India
BBA in Marketing
August 2016 - September 2016
University of California Irvine
Coursera Certification
High - Impact Business Writing
Credential ID - J7YQUCUUMDYQ
Professional Skillset
- Data Collection
- Quantitative Data Analysis
- Qualitative Data Analysis
- Data Visualization
- Email Marketing
- Social Media Marketing
- eCRM and Marketing Strategy
- Business Writing
Software and Tools
- IBM SPSS
- Qualtrics
- Google Data Studio
- Databox
- Microsoft Power BI
- Tableau
- ExactTarget
- HubSpot
- Mailchimp
- ChartMogul
- Google Analytics
- Microsoft Office